Clear as Mud Series™ - Making Sense of Facebook Structure

Welcome to the Word of Mouth Media Clear as Mud Series™.  Our first edition is about creating Facebook FAN Pages.  While most folks have figured out the intuitive "friend" structure in Facebook, FAN pages can be confusing at best.

If you have ever wondered about creating a FAN Page (otherwise known as a corporate page), here is the architecture.

• FAN pages are attached to the individual Facebook account used to create them.  So if you are a consultant or a company that builds FAN pages for your customers, it is best to use their account to create them.

•  FAN Page names are NOT unique. For instance, there can be multiple Solutionz Group pages. For this reason, it is really important to put your logo or some other identifying element on your FAN page. 

• You can suggest to your own friends to become a fan of your fan page, but you can only get to their friend network by inviting their friends to become your friends. Once they accept your invitation, then you can suggest that they become fans of your FAN page.

As always, when expanding your network, don't try to do multiple en masse invitations, lest you get flagged as a spammer. 

Clear as mud right?

Peter Shankman - Founder HARO on SocialMediopolis Live!

Chicke Fitzgerald and Michael Crosson co-hosts of SocialMediopolis Live! interview Peter Shankman, the founder of Help a Reporter Out (HARO). 




PR Week Magazine has described Peter as “redefining the art of networking,” and Investor’s Business Daily has called him “crazy, but effective.” Peter Shankman is a spectacular example of what happens when you harness the power of Attention Deficit Hyperactivity Disorder (ADHD) and make it work to your advantage. An entrepreneur, author, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, creativity, and customer service.

Peter is perhaps best known for founding Help A Reporter Out, (HARO) which in under a year has become the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 100,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,200 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something,” proves over and over again to be true, as thousands of new members join at helpareporter.com each week. In addition to HARO, Peter is the founder and CEO of The Geek Factory, Inc., a boutique Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched as a website in 1995, (www.shankman.com) both comments on and generates news and conversation.

Chicke Fitzgerald - Intro to SocialMediopolis Live!

SocialMediopolis Host and Producer, Chicke Fitzgerald and Tiffany Topcik talk about the launch of SocialMediopolis Live! 

Kevin Lee of DIDIT on SocialMediopolis Live!