Clear as Mud Series™ - Making Sense of Facebook Structure

Welcome to the Word of Mouth Media Clear as Mud Series™.  Our first edition is about creating Facebook FAN Pages.  While most folks have figured out the intuitive "friend" structure in Facebook, FAN pages can be confusing at best.

If you have ever wondered about creating a FAN Page (otherwise known as a corporate page), here is the architecture.

• FAN pages are attached to the individual Facebook account used to create them.  So if you are a consultant or a company that builds FAN pages for your customers, it is best to use their account to create them.

•  FAN Page names are NOT unique. For instance, there can be multiple Solutionz Group pages. For this reason, it is really important to put your logo or some other identifying element on your FAN page. 

• You can suggest to your own friends to become a fan of your fan page, but you can only get to their friend network by inviting their friends to become your friends. Once they accept your invitation, then you can suggest that they become fans of your FAN page.

As always, when expanding your network, don't try to do multiple en masse invitations, lest you get flagged as a spammer. 

Clear as mud right?

Peter Shankman - Founder HARO on SocialMediopolis Live!

Chicke Fitzgerald and Michael Crosson co-hosts of SocialMediopolis Live! interview Peter Shankman, the founder of Help a Reporter Out (HARO). 




PR Week Magazine has described Peter as “redefining the art of networking,” and Investor’s Business Daily has called him “crazy, but effective.” Peter Shankman is a spectacular example of what happens when you harness the power of Attention Deficit Hyperactivity Disorder (ADHD) and make it work to your advantage. An entrepreneur, author, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, creativity, and customer service.

Peter is perhaps best known for founding Help A Reporter Out, (HARO) which in under a year has become the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 100,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,200 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something,” proves over and over again to be true, as thousands of new members join at helpareporter.com each week. In addition to HARO, Peter is the founder and CEO of The Geek Factory, Inc., a boutique Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched as a website in 1995, (www.shankman.com) both comments on and generates news and conversation.

Chicke Fitzgerald - Intro to SocialMediopolis Live!

SocialMediopolis Host and Producer, Chicke Fitzgerald and Tiffany Topcik talk about the launch of SocialMediopolis Live! 

Kevin Lee of DIDIT on SocialMediopolis Live!

Bill Tancer of HITWISE on SocialMedipolis Live!

 

Click here to listen to the SocialMediopolis broadcast with Bill Tancer 

SocialMediopolis Live! goes Live

SocialMediopolis Live goes Live!

Sacramento, CA (PRWEB) February 1, 2010 – SocialMediopolis Live!, the new radio voice of SocialMediopolis.com, launched its inaugural show this past week featuring well-known public relations expert Peter Shankman, founder of Help A Reporter Out, HARO.com, and author of “Can We Do That?” 

This week the show featured entrepreneur Dan Neely, the CEO of Networked Insights and focused on how to use the social web to help advertisers and marketers make better strategic decisions.  Neely talked about the difference between simply monitoring what is going on in social media, verses "listening" and using discovery based intelligence. 

Hosted by SocialMediopolis.com founder Michael Crosson and SolutionzMedia founder Chicke Fitzgerald, the shows air each week on Monday at 11 a.m. PST/2 p.m. EST on http://www.blogtalkradio.com/socialmediopolis and is broadcast live from the Capital of Social Media. Listeners can call in with questions and comments on (917) 889-8137, or participate using live chat. All shows are also available on demand after they air live, and listeners can also subscribe to a dedicated iTunes channel.

“I am delighted at the response we our debut show received,” said Crosson. “Peter Shankman was extremely informative and we definitely had the lively ‘give and take’ and learning experience we are after for this new venue. 

Crosson said the guest lineup for the balance of February features Bill Tancer, General Manager, Global Research at Hitwise; Richard Jalichandra, CEO of Technorati, and Michael Tchong, founder of Ubercool.  March’s guests include Elisa Camahort Page, the founder of BlogHer.com, Geoff Ramsey, CEO of eMarketer, Henry Hartevelt, VP and Principal Analyst, Forrester Research and we will round the month out with a Q&A with Peter Shankman, due to the popularity of our launch program.  

“At SocialMediopolis.com we are always on the lookout for new ways to serve our community of social media marketers,” said Crosson, “and we expect this exciting radio venue to fast become one of their most valued avenues for keeping up with the explosive growth and impact of social media as a business and personal marketing tool.” He added that partnering with co-host and executive producer Chicke Fitzgerald was a natural fit, since Chicke has her own radio show network and has aired more than 150 shows for business and marketing this year.

 “We are delighted to be partnering with SocialMediopolis to provide this new service to Michael’s members, our clients and to anyone else who wants to stay abreast of the latest technological innovations, tools and insights, and interact with some of the top minds in social media.  Peter Shankman was vintage Shankman on our launch show and Dan Neely kicked off February with great insights about how to separate the signal from the noise,” said Fitzgerald. She also encouraged anyone interested in being considered as a future feature guest to contact her as well.

 About SocialMediopolis

SocialMediopolis is a collaborative, private community for social media marketers published by social media innovator Michael Crosson, who also runs the largest social media group on LinkedIn with more than 50,000 members. For more information about SocialMediopolis, please visit www.SocialMediopolis.com, email mcrosson@changetheworld.com or call Michael Crosson at (415) 299-0637.

 About SolutionzMedia

The Solutionz Media Group, a sister company of the Solutionz Group, is a social media think tank and innovator, integrating the traditional marketing disciplines with the new array of social media tools to build brand and reputation. Solutionz Media specializes in the innovative use of social media to increase client and prospect engagement, including private label radio shows, such as SocialMediopolis Live!.  For more information please visit www.solutionzmedia.com, email chicke@solutionz.com, or call Chicke Fitzgerald at (813) 925-0789.

Transition Solutionz - 5 Necessary Skills Series

If you are in transition or concerned about your job, this series is a must for you. Author and consultant, Richard S. Pearson will be joining show hosts Chicke Fitzgerald and Tiffany Topcik to talk about the 5 necessary skills needed to keep your career on track.