Sunday, September 6, 2009

Twitter - Self-expression is liberating

So who doesn't want to be liberated? I know that isn't a word that is used often these days, unless you are in jail in the Ivory Coast (can you tell that I watched Blood Diamond this week?). Or perhaps you are reminiscing the 70's and what it was like for a woman to actually get a full time job and to open doors for men if she felt like it.

But I'm not talking about breaking out of jail or women's lib. I'm talking about letting out the thoughts that are trapped inside your head, or even more, your heart. Taking off your shoes after a healthy rain and going for a walk and then letting the description of that walk make it out of your experience and into the blogosphere.

Well, I didn't go for a walk in the rain, but this week I published my first business book, Bootstrap Business, and I can tell you that getting to express yourself in print, along with the likes of Tom Hopkins (The Art of Selling), John Christensen (Fish!) and Jack Canfield (Chicken Soup for the Soul) is heady stuff!

When the UPS man arrived with the 15 cases of books, it was all I could do not to kiss and hug him. I settled for giving him an autographed copy of the book! After that, what was the first thing that I did? Well of course, I published that "walk after the rain" moment. On Twitter.

So why Twitter? How liberating can 140 characters be?

Well, truth be known, it wasn't just Twitter. I use to reach the thousands that follow me on Twitter, Facebook, LinkedIn, Plaxo and other popular social media platforms. It is all about Word of Mouth after all. And I wanted to shout on the housetops that my book was finally out! And 140 characters was enough.

But now, with a little more time on my hands (and some background work in place), I now move on to the blog behind the Tweet strategy of sharing my excitement about my book and linking to a little more information than just talking about hugging the UPS man to my network.

So the story behind the story is that there was groundwork that needed to be put down before I could take it further than just a simple Tweet. Now I have stepped back and deployed what I have learned in my social media immersion training over the past 6 months and have created a Facebook fan page for the book (which I dutifully shortened to I of course Tweeted about that. I posted the press release on numerous sites and Tweeted about that. Yesterday we put my book on Amazon (another thrill) and of course, am Tweeting about that. And tomorrow, I will do a couple of videos and will of course, Tweet about that. And then comes the article marketing strategy. You get the picture.

So, is Twitter the power behind the liberation? I vote yes. At least as the first step in my overall book promotion strategy! More on the other components as the week progresses! Digg ThisAdd To Add To Furl Add To Reddit Fav This With Technorati Add To Yahoo MyWeb Add To Newsvine Add To Google Bookmarks Add To Bloglines Add To Ask Add To Windows Live Add To Slashdot Stumble This

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