Twitter Basics - Get on the Social Graph, Catch the Buzz

Have you been hearing the buzz about Twitter? Is the Pope Catholic?

If you have been afraid that Twitter will suck you in and you will become the man on the commercial "tweeting" about sitting on the deck with his teenage children rolling their eyes, watch this video and get some ideas on how this micro-blogging tool can help you grow your network, your reputation, your brand, your business.

#5in5 Social Media Five in Five™ for newbies

For the uninitiated in Social Media (or Word of Mouth Media as we like to call it), all of the various platforms and tools can be overwhelming. You have accounts on LinkedIn and perhaps Plaxo and maybe even Facebook. But you do not yet have a strategy for how to make them work for you to further your reputation, your brand, your company or your career.

So for those that have not ventured out into the blogosphere or who do not yet Tweet your every thought, here is where to start. While this one may take more than 5 minutes, it will be worth the investment. Set yourself a time goal and schedule time into your calendar to get established with the right foundation.

1. YOUR LOOK - Find (or take) a photo of yourself that you like - I favor outside shots with foliage or flowers in the back with a natural pose. No mug shots or standing in front of a blank wall and please please don't crop a photo of you standing with someone else. Dress according to what you want to be doing. If you want to teach surfing, a photo with a suit and tie probably isn't appropriate.Use that photo for every site you are registered on so that you are "recognizable". It becomes a part of your brand.
2. YOUR MONIKER - Decide on a name that you will use throughout the social grid and try to stick with that as your username. I started in the early 90s on AOL as chickefitz as my screename and I use that as my name throughout the social grid for sites that don't allow me to use my full name. Consistency helps you remember and others will begin to recognize your moniker.
3. TAGLINE - Think about a 3-5 word phrase that describes who you are and what you do (not your title, but what you can accomplish for someone). I use "The Connector and Growth Coach" as my tagline.
4. YOUR PROFILE - Now this you may want to modify from site to site. But I recommend writing one profile description to use as a starting point.
5. YOUR CORE SITE(S) - You can't tackle the entire Social Grid in one day. Decide on one or two core sites that you will focus on initially to begin your social media journey. If you haven't touched your profile on your "core" sites recently, review them and make sure that they say what you want to say and will accomplish your goals.

Be kind to yourself. Give yourself permission to work on this and to lay a proper foundation for your journey. It can be fun. There is a lot to learn!

Stay tuned!

DIGG - If you love me let me know

Check out DIGG Basics on YouTube, courtesy of Word of Mouth Media's five in five™

#5in5 Twitter Five in Five™

Today's Word of Mouth Media Five in Five™ list is for Twitter™.

1. Look at the Twitter Trending Topics in the right margin on the Twitter page and follow someone that posted something interesting on a topic that intrigues you.
2. Retweet a post from a good friend
3. Search for your own name or company name in http://www.search.twitter.com and see what folks are saying. If no one is talking about you, check back in a week after using Twitter Five in Five™ and see if anything changes.
4. Thank someone that retweeted one of your posts
5. Using @ and the person's name, acknowledge several people that followed you recently

Word of Mouth Media™ launches Five in Five™

Participating in social media doesn't have to be time consuming.

There are some very simple things that you can do each day to further your social media strategy that will take less than 5 minutes.

Today Word of Mouth media launched "Five in Five™" or in Twitter parlance #5in5. The goal is to outline five social media strategies that can be done in just five minutes a day.

Whether you are trying to increase positive word of mouth activity about you or your company, getting on the social grid really boils down to regular activity (daily if possible) that:

• avoids the two bottom rungs of the Relationship Ladder, SPAM and NOISE and
  
• works toward relationship and engagement.
  

Understanding the importance of both relationship and engagement in social media is critical to being able to create the strategy that is right for you.

Join our Facebook Fan page and contribute your ideas for Five in Five.

The Relationship Ladder - Rung #6 REFERRAL

One of the things you will notice about the ladder in this segment of the Word of Mouth Media discussion on the relationship ladder is that there are some new words.

As we look back on Rung #1 - SPAM, it is accompanied by the emotion that is generated by this kind of activity - DISDAIN. And even as we move up to Rung #2 - NOISE (slightly more targeted communications than Rung #1), it can still elicit IRRITATION.

Hopefully once you have reached Rung #3 and have started getting a response, you have your audience INTRIGUED. But intrigue isn't enough to keep you moving up in engagement with your prospects.

Rung #4 - DIALOGUE gets you to a place where you can distinguish true INTEREST in whatever you are offering (whether selling a product or a service, or trying to get someone to believe in you or your ideas).

A level of COMFORT results from getting to Rung #5 - CONVERSATION. This can be comfort with your product or service or just comfort with the fact that someone cares enough to fully converse with them about what they are after versus just what you are offering.

Rung #6 is really the Holy Grail for most marketers and that is getting to a place where you can actually get the client/prospect to TRUST you.

This is also where you begin to move your own needle by getting the referral for (or conversion to ) a sale. It is also the place where if you deliver against your promise in both the product or service and the whole set of experiences pre- and post-sale, then you have a great chance of this person referring you to others. TRUST is an essential component of relationship and of continued engagement.

So this is the place that you must be if you are counting on viral marketing as a core component of your marketing plans.

Stay tuned for the last rung, REPUTATION.

Chicke Fitzgerald | founder Solutionz Media and CEO Solutionz Group www.solutionz.com

Solutionz Signs of Success: SOCIAL PROOF

Social proof
If you do a Google™ search on this term, you will find that it is not a new term. In fact, it was used as early as 1951 in a Los Angeles Times article on Teen Etiquette, talking about "following sporting rules with cheerful courtesy", which would yield social proof that you were indeed "growing up".

In the current vernacular, the term "social proof" has to do with the results yielded by an individual or a company's involvement in word of mouth, or social media. Put more simply, demonstrating success.

My contention is that most companies are not yet sure what proof they are looking for to justify the time spent on social media and indeed have not yet reached a stage where they themselves have "following the rules with cheerful courtesy" demonstrating that they are indeed "grown up" in their use of the range of new tools, which include Facebook, Twitter, LinkedIn, Plaxo, Digg, Google Friend Connect, FriendFeed (just acquired by Facebook), etc.

It reminds me of when the term "new media" became vogue in the early 90s. The Internet was still in its infancy and the term actually related to the use of "multi-media" and new platforms such as Compuserve and Prodigy to reach consumers. The proliferation of PC use in the home was what sparked the growth of this media. Eventually of course, new becomes old and we have to come up with new terms.

New media was focused on companies reaching their audiences, largely by using older mass media techniques based on traditional advertising. In traditional advertising, companies looked for return on investment, with a pure ratio between spend and sales. Ad agencies guided the way, expert in all things "new media".

Word of Mouth media isn't so simple. It involves not only companies talking to consumers, but consumers talking to consumers and consumers talking about companies and their products and services. The one thing that Word of Mouth media has in common with its predecessor is that it is a major factor in brand building, but in its infancy and in the hands of those that are not yet "grown up", it may not have a direct correllation to driving sales. So the best measure at the outset is what I have dubbed "ROIT™" or return or investment of time.

As you look at the relationship ladder that must be climbed in word of mouth media (see other posts on this blog), most companies are still on the bottom rungs (SPAM and NOISE), which relate to more traditional mass media reach - quantity over quality. Getting to the top rungs (REFERRAL AND REPUTATION/BRAND) require a much stronger focus on delivering relevant information and in fact, forming relationship.

Those are the tenets of strategy that must be deployed as you look at using social media and word of mouth as tools in achieving your goals and getting yourself or your company on the social graph.

Introducing the Word of Mouth Media Minute video series

Solutionz Media is proud to announce the Word of Mouth Media Minute video series, which launched today with its first video about, what else, making a You Tube video!

This practical video series, hosted by Chicke Fitzgerald, will provide regular tips on getting on the Social Grid using Word of Mouth Media.

The Relationship Ladder - Rung #5 CONVERSATION

Bravo, you've gotten past thinking that SPAM and NOISE are good ways to get sales referrals or to gain a reputation (a good one that is). You've even gotten some folks to respond to you as you comment on various articles and blogs. RESPONSE is good.

Perhaps you have taken the big step beyond 140 character communication (aka Twitter or any other micro-blogging/status update) and have become a citizen of the blogosphere.

The secret there of course is saying something that people are interested and of course, working to engage them in DIALOGUE. That gets you as far as Rung #4.

So how do you get to Rung #5, CONVERSATION?

What is the real difference between online dialogue and conversation? I would distill it down to one word - ENGAGEMENT.

You can see that I've added the word engagement to sit across from the word relationship. True relationship is built over time and quite often involves "knowing" the person, either personally by meeting face to face or by talking over the phone (or Skype). Engagement can occur with people that you don't "know" in any sense other than dialogue over the Internet.

You don't normally use the term dialogue with people that you know intimately (e.g. "I had a great dialogue with my husband Michael yesterday"). No, that is a conversation.

What we are talking about here is the degree of engagement, the degree of relationship.

Stay tuned to hear about the next rung, which requires you to also add in a large dose of trust into the equation.


Chicke Fitzgerald | founder | Solutionz Media 813-925-0789

The Relationship Ladder - Rung #4 DIALOGUE

You've invested a lot of time in trying to elicit a response. Perhaps the reason that you haven't been successful (yet!) is that you are spread too thin.

This week I made a major decision which was predicated by coming to the realization that I was indeed spread too thin, in a lot of areas of my life, including social media.

For those that know me well, you'll understand that it takes a lot to get me to that point, as multi-tasking is my middle name.

Getting people engaged in dialogue online is getting more and more difficult. Case in point is Groups on Facebook and Linked In. Lots of people join them, perhaps to have that "badge" on their profile so people know what they are interested in, but very few people get engaged to the point where they are actually eliciting dialogue.

Dialogue is first and foremost a function of LISTENING. You can't have a meaningful dialogue if you are the only one talking. That is called monologue for a reason. So the difference between Rung #3 of trying to elicit a response and #4, DIALOGUE is how much listening you are doing versus talking.

Is your response one that is just intended to turn the attention back to you? Or do you really care about the other person's views and their needs?

One of the characteristics of true online dialogue is when it has more than a single cycle (e.g. a comment that may have a response, but no more interaction) or when someone else chimes in, having found value in your contribution.

To get to multiple cycles, well, that is Rung #5 - Conversation. Stay tuned!

Chicke Fitzgerald | co-founder | Word of Mouth Media

The Relationship Ladder - Rung #3 RESPONSE

You fully understand that rung #1 of the ladder is spamming and you've gotten past rung #2, noise.

You get it -- that in order to really make a dent in the social grid, you have to get folks engaged. You need to get a response -- to get noticed.

Quite often, the first step is following the big boys, the leaders of the social media pack.

You read their blogs, you comment, you try to get noticed for your clever observations. You join Digg, Disqus, Reddit, Newsvine and others and post your comments and even check that you want to "follow the dialogue". But the transom is silent.

You "retweet" their posts on Twitter. You shift your strategy to retweeting the posts of people that you know and follow.

You comment on their YouTube videos and even venture out into doing video comments.

Perhaps you are bold enough to launch your own blog or post articles on eZine.com. You even add a Google FriendFeed to your blog to give the hordes a way to signal their response.

While you are pursuing relationship and engagement, which is better than noise,
at this juncture, what you are still doing says loud and clear, "Listen to me! I matter!". It simply isn't enough to just talk or to hope that you can elicit a response.

Getting past the response stage takes time and energy. Getting to dialogue isn't easy, but the good news is that it is possible.

Stay tuned. We're going there next.

Chicke Fitzgerald | co-founder | Word of Mouth Media

The Relationship Ladder - Rung #2 NOISE

OK, so now you understand that even though spamming is something you can do quickly and really quite effortlessly, it is not a wise move in social media by anyone's measure.

The next step up on the ladder is NOISE.

No one likes to be called "noisy", yet, this is typically the first step for someone who decides to "graduate" from email spamming or the social media equivalent of mindless autoresponders trying to "sell" your idea or product to whoever follows you on social media.

Noise in Word of Mouth Media™ is the equivalent of going to a party and walking from group to group, introducing yourself and spouting off whatever you want to say and walking away without even knowing whether anyone cared or wanted to learn more.

Engagement does NOT follow noise, nor does conversion.

One of my favorite authors is Sam Horn. She wrote a great book called POP! with the sub-title of stand out in any crowd. Trust me, it doesn't include instructions for how to generate "noise". What Sam does talk about is how to get from the place where someone "furrows their brow", which translates into not being very happy about whatever just happened, or worse, no "brow reaction", to the place where you get a positive response (or in social media terms, someone commenting on your post, your tweet or your video) that looks more like raised eyebrows, which signifies visually "Wow!" or "I get it!".

We'll talk more about engagement when we talk about Rung #3 - RESPONSE. Stay tuned!

Chicke Fitzgerald | co-founder | Word of Mouth Media

The Relationship Ladder - Rung #1 SPAM

Today's post is thanks to Travel Social Media's blog by Chicke Fitzgerald

Of all of the things that I've learned in my 6 month immersion into social media, this one is the most important. It is so important, that I'm going to break it into a series of posts, each one addressing the various rungs of the relationship ladder.

RUNG #1 - SPAM
Without any training or strategy, most everyone that wants to get across a point, get people to an event, or to somehow get them into your sales funnel, begin online at the bottom rung of the Word of Mouth media™ relationship ladder.

SPAM is not just a brand of canned mystery meat, it is what happens when you attempt to have some sort of dialogue or conversation (or what you think might appear to someone as such) without any form of current relationship.

I say current, because most of us have been building our email list (aka address book) for more than a decade. We have everyone from friends and family, to business colleagues, clients, former clients, all the way down to the guy you sat next to on an airplane in 2002, but can't even remember why you thought he was important enough to add to your address book.

We've all done it. You are in a hurry, so you send out a notice of a product launch, an event, a company announcement or even a particularly funny joke, but what you forget to do is to ensure that the person on the other end will actually (a) remember you; (b) care about what you want them to care about.

It goes without saying that this is not only not a good idea, but it is actually counterproductive on a number of fronts.

1. You stand to alienate people that you actually care about a great deal (either personally or professionally).
2. You don't give them a graceful way to tell you that they don't care or more likely, don't have the time for whatever you want them to care about
3. You don't sway them to your way of thinking (they hit delete or navigate away from your post, or worse, unfriend you electronically) before they figure out what it is you really want
   

So, if you are on this rung, STOP | THINK | DON'T SPAM. Stay tuned for Rung #2.